Commercial interests have discovered numerous ways to co-opt the loyalty of health professionals to promote company-sponsored studies and marketing messages. Here, Dr. Maryanne Demasi describes just a few of the indications that Australia’s National Heart Foundation (NHF) has sold its soul to industry. She focuses specifically on the NHF’s ties to junk food and pharmaceutical companies, citing responses from various scholars who have expressed deep concern over how the NHF’s receipt of industry funding might threaten public health.