Wednesday

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Pepsi Employee Caught Masquerading as Unbiased Academic, Sticks to the Act

Jon-Kyle Davis, a PepsiCo employee, has spent six years misrepresenting himself as an unbiased academic on the subject of hydration and other topics in papers published in the National Strength and Conditioning Association’s journals and elsewhere. Despite public correction of this error by CrossFit, Inc. and subsequent errata issued by the NSCA, Davis continues to falsely report his academic affiliation as the University of Montevallo (which he left in 2013 for PepsiCo) and has failed to disclose his significant conflict of interest. Davis’ concealment of his employment by a beverage company under the guise of unconflicted scientific inquiry follows a longstanding pattern of misconduct and concealment by PepsiCo via the Gatorade Sports Science Institute.

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Open-Source Broadcast Of 2019 Games

The 2019 Reebok CrossFit Games will be broadcast through an expansive network of amateur and professional partners. Over 30 outlets will receive an open-source feed to freely distribute the program on any platform or channel they choose. The unprecedented move allows traditional broadcasters, niche media sites, and ordinary fans from around the world full creative license to produce bespoke shows for specific audiences, regardless of size or language. The new approach will better serve a global and diverse community increasingly hungry for CrossFit. The CrossFit Games begin Aug. 1, 2019. Watch coverage on YouTube, Games.CrossFit.com, and via the many other outlets that will shape this exciting new chapter in fitness history.

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